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What is Digital Marketing? Here’s Everything You Need to Know

Digital marketing is the least expensive and most effective way to grow a business. It’s a fraction of the cost of traditional marketing. It’s the fastest way to interact with your customers. It’s the most targeted form of advertising available. It’s a great way to build trust and build your brand. And it’s quite literally the most measurable and scalable […]

What is Social Media Management and Why You Need a Social Media Management Company

Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility. Here are just a […]

How to Conduct a Social Media Audit

How To Conduct A Social Media Audit And Why It Is Essential First, let’s define what a social media audit is exactly. Sprout Social describes a social media audit as: “the process of reviewing your business’ metrics to assess growth, opportunities, and what can be done to improve your social presence.” And that’s a decent definition! But what does that really […]

How Much Should You Spend On Marketing in 2021?

It’s a new year and we’re all excited for more growth in 2021. And one of the most popular questions that we’re being asked on the phone every day is: “How much should I spend on my marketing in 2021?” And the answer may surprise you… Because there are really two ways you can decide how much you should spend […]